Learn The ART of Getting Your Prospects to say YES!

No matter what network marketing business or network marketing opportunity you decide is the best for you there are two ways to market your products.  The first is the traditional offline network marketing, “low tech big check” and the second is the online network marketing, “high tech big check”.  I have many people asking me which marketing method is better?

The answers I give them is “It depends”.  The reason I tell them “It depends”, is depending on the method which your up-line or mentor uses this would be the initial way they would teach you.

Low tech big check has been around since Avon first came to market their products in the late 1890’s.  This is the traditional method used today in most network marketing companies throughout the world.  Today, we are in the information age and many bright individuals have learned to utilize social media sites, such as Twitter, Facebook, MySpace, Youtube, and other tools on the Internet to market their products.

I will provide a comparison of Low Tech vs High Tech network marketing techniques.

Low Tech: Makes a list of the top 200 friends and family, buys lead lists, posts signs for business opportunity, and puts flyers on thousands of cars.
High Tech: Utilizes email, blogs, and websites, to attract a targeted group of people who are drawn to the marketer.
Differences: The first thing to realize is that people do business with people, not lotions, or potions, or the latest sports drink.  The online network marketer is selling him/herself to their consumer even at the early stages of connecting.  By doing this the network marketer is using Attraction Marketing.

Low Tech: Goes to every weekly opportunity meeting with their unqualified prospects and sits for an hour or more listening to information about the product, company, and compensation plan.  Only to find out that there was little or no interest by the prospect.
High Tech: Provides access to webinars and teleconferences that are often pre-recorded to be listened to by prospects that already have an interest in a network marketing opportunity.
Differences: A prospect from the comfort of their home or office can listen to recordings 24 hours a day seven days a week.  The network marketer has the ability to leverage his time and speaks to only prospects that are genuinely interested, once they have had time to review the material.

Low Tech: Has the mind of a sales representative and attempts to overcome any and all objections the prospect may have in order to get them to by his/her product.
High Tech: Provides value to his/her prospect and the marketplace to show there is more than just the product.  Thinks like an independent business consultant.
Differences: Providing information, education, and value provides the prospect the confidence and trust in both the network marketer and the product.

Low Tech: Thinks in terms of product sales and auto enrollment in their network marketing opportunity.  Doesn’t think about building a long-term relationship outside of the product.
High Tech: Knows that the power of selling is through education and automatic communication methods to build and maintain education beyond the initial contact.
Differences: The High Tech method is about developing relationships with the prospect for the long term.  This starts a natural buying cycle first with education and a strong relationship, which then leads to future purchases when the prospect is ready.

Yes, there is a huge difference between the low tech and high tech methods of a network marketer.  Which method do you feel interests you?  The high tech method allows you to have access to millions of people who are looking for ways to make money online.  This will let you sift through thousands of interested prospects and find the golden nuggets that can change your business.

Please let me know what you think about this article.  I welcome all comments, and I hope this provides you with knowledge to help you reach your potential in business.

Tags: Attraction Marketing, independent business consultant, make money online, network marketing, network marketing business, network marketing opportunity